Southern Peninsula Wines International Market Opportunities

Question: Discuss about the International Market Opportunities Report for Southern Peninsula Wines. Answer: Introduction Internationalisation being very important aspect for any business to sustain long term growth this report analyses the international market opportunities for Southern Peninsula Wines, a well known premium wine producing company. Organisations Mission or Vision The main vision of Sothern Peninsula Wines is to establish a very high quality facility of wine, which caters to boutique wines at much reasonable price that will help it to establish long term and long-lasting relationship with customers and helps in developing better customer relationships as well. Strategic Goals of Southern Peninsula Wines Since they believe that their lives are intertwined with the wines business, so their main strategic goal is to create a comfortable lifestyle for their families, thus promoting and allowing them to carry it to the future generations as well. Capabilities of Southern Peninsula Wines The main expertise of Southern Peninsula Wines is being created on the cold climate that supports viticulture as well as wine making. It has an 83 acres vast Gretten Forest Estate and along with that they have 30 acres of vines that have been planted as well as another 100 acres vineyard that has been planted at Morington , which carries about 70 acres of vines spread in the vineyard. Both Eddy and Frank have the successful support of an experienced workforce of 50 employees together and the winery currently has the capacity to produce 500,000 cases of wines every year with an expanding capacity too. Product under Consideration for Entry into China The main product that Southern Peninsula Wines wants to make entry in Chinese markets is boutique premium wines as Australian wine enjoys good reputation in various parts of the world. Some of the best varieties of wines that it plans to export include Cabernet sauvignon, Sauvignon Blanc and Shiraz. However all these labels would be adopted as per Chinese markets carrying tasteful symbols of Australia if need be. Global Business Environment Overview of Current Global Business Environment In the global wine industry there are two main categories of wine producers: The New World producers and the Old World Producers. The larger New Word Producers are: US, Argentina, Australia and Chile, while France and Italy are the two largest Old World Producers. Australian wine industry falls in the category of hard knocks , due to the resources bloom which is fuelled through China's the currency of Australia has appreciated as opposed to the currency of other nations , which has lead to diminished competitiveness of non-mineral exports in the country that also includes wine. The world wine production share of Australia was 4.4 percent in 2009 (Anderson Nelgen, 2011) . The growth and production of wine in new Zealand has been spectacular as compared to Australia as its exports almost doubled from 2003 to 2005 followed by more than double of the are so vineyards in the country and it gained popularity in white wines category which is reflected by highest unit values of the bottled still wine. International exports of the wine produced in US have very small portion in total sales however Californian exports of wine to the nation is largest amongst all bilateral trades of wine. In the coming two years US will be replacing France as the largest consumer of wine across the world, so it is quite important region for wine industry in world (Grant et al., 2015). With huge rise in demands of wine across China and is emerging as the potential importer of wine. It has huge per capita incomes, a bigger cut in the tariffs imposed on wine imports due to WTO obligations as well as the outlawing practice of adding sugar along with water to the domestic wine has lead to this rise of imports (Wittwer, 2007). Market Trends or Developments It has been found that during the two decades of 20th century the internationalisation of wine production as well as wine consumption has been continuous at regular pace. It has been observed that the broad delineation between Southern Hemisphere New World and the Old World wine producing countries in the form of discrete markets has been completely eroded (Robinson, 2006) . The reason being development of new markets, diversification of traditional markets as well as mapping of international wine-trade has become very much routinised (Anderson Nelgen, 2011) . Country Volume (million litres) 2000 Volume (million litres) 2009 % Increase Value (US$m) 2000 Value (US$m) 2009 % Increase Australia 311 772 248 897 1802 201 New Zealand 20 129 645 90 637 708 Argentina 73 291 399 150 636 424 Chile 297 692 233 577 1374 238 South Africa 155 429 277 243 711 293 Table 1: Changes in export volume and value: SHNW producers, 20002009. Trade Patterns, Policies and Agreements Trade Patterns, Policies and Relevant Agreements between Australia and China China-Australia Free Trade Agreement (ChAFTA) was implemented on 20th December, 2015. This laid a historical foundation for the historical relationship between two countries(Department of Foreign Affairs and Trade, 2015) . This agreement will open major opportunities for Australia in Chinese markets as it is the largest exports market for Australia accounting for almost one-third of exports. Even the economic relationship between Australia and China has increased in rapid manner recently mainly the trade relationship as China is the largest trading partner of Australia in terms of both exports as well as imports and on the other hand Australia is Chinas 6th largest merchandise trading partner (DFAT, 2012). Figure 1: Chinas Share of Australian total merchandise trade Australia has been the topmost foreign direct investment destination for China since it started off its go global policy (Larum Qian, 2012) . Australia investments in China started in 1979 and has been one of the earliest nations to start investing (Yu, 2012) , but till date the investment of Australia remains lower when compared to its trade relationships. But Australian investment in China has improved in the recent years with 1.4 percent of total stock. Ease of Entry and Trading for Company Although China has Free Trade agreement with Australia but as part of austerity measures the wine consumption has declined in 2013 after 10 years of continuous growth of Australian Wine Exports that also showed a decline in 2014 by approximately 12 percent. Due to Free Trade Agreements the Australian wine companies will be getting better access to the important markets, which will be providing an improved competitive position for Australian exports and better prospects for two-way investments (Dawes, 2014). Environmental Factors Social, Cultural, Political and Economical Factors Impacting Organisation Although China does not have a wine tradition of their own , however the people of China are fast adopting wine as a healthy option , which is quite a new , as well as lower cost alternative for the traditional drinks for example Chinese liquor etc. Due to rising middle class, exponential increase in income and the rising familiarity with the foreign lifestyle in Chinese society there is seen rise in the consumption of wine. Some of the major uses of wine have been found in the Chinese society for business dinners, personal drinking and gifts (Reyneke et al., 2011). The population of China has more percentage of young white collared people along with foreigners that have started developing taste for wine (Euromonitor, 2016). In 2010 the per capita disposable income of the urban residents of China was 19,109 Yuan which is a real time increase of 7.8 percent as compared to that in 2009. In 2010 the GDP of China was found to be 39.7983 trillion Yuan which indicates the rise in disposable income of the people to great extent. Variety of imported grape wine has been positioned quite advantageously and their price is quite competitive with the locally produced grape wine (Schmitt, 2015) . China has established international wine production standards that need to be confirmed by the wine exporters and it has also issued wine making regulations to produce better quality wine. The total import tax that is levied on imported wine is fourteen percent along with 10 percent consumption tax as well as 17 percent value added tax in Mainland China. One the other hand Hong Kong and Macau have totally eliminated all kinds of duties on alcoholic beverages that includes both beer and wine. Technological and E-Commerce Factors Impacting the Opportunity In China itself there are more than 500 wineries that are operational and the topmost 10 Chinese producers make almost 10-12 million litres of wine per year. Local producers do not have the expertise and also lack good quality grapes. However by opening the Chinese economy many new opportunities have been made available for Mainland manufacturers so that they can upgrade and update their production process on the basis of foreign imported technology as well as greater expertise. In Australia the larger wine companies have implemented new supply chain systems so the manufacturers in China will also gain benefit from effective supply chain management systems adopted by Australian wine producers. Cross-enterprise supply chain is being planned amongst the businesses. Currently Internet is being used by wine exporters just to keep updated about the products available and do not consider Information and Communication Technology ( ICTs) important for managing supplies or ordering (Monday W oodHarper, 2010) .With the increase in online sales of wine e-commerce is also becoming much important in the wine industry as it is making varied kinds of tools available for customer interactions as well as influence for example vlogs, social networks, podcasts, blogs as well as online virtual communities . In China the adoption level of these tools is found to be very low currently (Thach, 2009). Conclusion Since Southern Peninsula wines have gained an exemplary reputation in the category of bottled wines and have won multiple awards not just in Australia but recently in countries like UK and China so they have strategic goals of expanding into international markets as well. All these vineyards have the capability of producing a wide range of varied wine styles for the boutique wine lovers. In a single year the import of Australian wine to China has tripled that has overtaken Japan, Netherlands, Sweden, Denmark and Ireland as the major buyers of Australian wine in volumetric terms. International market most viable for the Southern Peninsula Wines to enter is thus China which also depends on whether the Chinese consumers are capable of acquiring a taste for wine as their income rises or not. The bilateral trade Agreements has been signed between Government of Australia and Government of Peoples Republic of China that have helped in establishing economic relationships between two countries. China being huge country has hundreds of cities with population of more than one million people, so tier 2 cities will provide better opportunities for Australian exporters. There is seen a rise in the interest of towards grape wine amongst consumers mainly imported light grape wine that has resulted in boosting the wine consumption in 2015. Thus China proves to be the right choice for international expansion for the company. References Anderson, K. Nelgen, S., 2011. Global Wine Markets, 1961 to 2009: A Statistical Compendium. , Adelaide: University of Adelaide Press. Dawes, G., 2014. Wine to China - Current export specific considerations. Australian Business , 18 November. Department of Foreign Affairs and Trade, 2015. China-Australia Free Trade Agreement. [Online] Available at: https://dfat.gov.au/trade/agreements/chafta/Pages/australia-china-fta.aspx [Accessed 28 August 2016]. DFAT, 2012. China Fact Sheet. [Online] Available at: https://www.treasury.gov.au/PublicationsAndMedia/Publications/2012/Economic-Roundup-Issue-4/HTML/article1 [Accessed 28 August 2016]. Euromonitor, 2016. Wine in China. [Online] Available at: https://www.euromonitor.com/wine-in-china/report [Accessed 28 August 2016]. Grant, B. et al., 2015. The Australian wine industry at the crossroads: a comparison of performance across major wine exporting countries in 2000. Australasian J. Reg. Stud., 21(1). Larum, J. Qian, J., 2012. A long march: the Australia-China investment relationship. Australia China Business Council. Monday, A. WoodHarper, T., 2010. Exploring the supply chain of small and medium-sized South Australian wine producers. Supply Chain Forum An International Journal, 1(11). Reyneke, M., Berthon, P.R., Pitt, L.F. Parent, M., 2011. Luxury Wine Brands as Gifts: Ontological and Aethetic Perspectives. International Journal of Wine Business Research, 23, p.258. Robinson, J., 2006. Old World v New World - a thing of the past? [Online] Available at: https://www.jancisrobinson.com/articles/winenews060506.html [Accessed 28 AUgust 2016]. Schmitt, P., 2015. China Wine Market Returns to Rapid Growth. The Drinks Business, 16 November. Thach, L., 2009. Wine 2.0The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components. Journal of Wine Research, 20(2), pp.143-47. Wittwer, G., 2007. The Global Wine Market in the Decade to 2015 with a Focus on Australia and Chile. Centre of Policy Studies Monash University. Yu, C.S., 2012. Sino-Australian economic relations: a general review. Sydeny: UNSW Press.

The Age Of Innocence Essay Example

The Age Of Innocence Essay Name: Instructor: Course: Date: We will write a custom essay sample on The Age Of Innocence specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Age Of Innocence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Age Of Innocence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Age Of Innocence The age of innocence is a book on choices. It is the story of how the character Newland Archer finds himself happily engaged to May Welland a beautiful young woman who happens to be sophisticated, polite and well mannered, and it certainly does not hurt that she is an aristocrat. He believes that he has finally found what he was looking for and is looking for a life of blissful happiness with her. He then meets Countess Ellen Olenska, May’s cousin from America, who is in the process of separation from her husband who he finds to be beautiful but lacking charm. At first, he is concerned that his innocent young fiancee is sitting next to a woman whose morals he considers questionable notwithstanding the fact that they are cousins. He has heard gossip among men and is surprised by rumors of her infidelity toward her husband, whom she is planning to divorce. The beginning of the book the author sets a scene of elegance, affluence where the author distinguishes between what is proper in that time and age, and what is distasteful conduct. She also shows the close bond between Archer and May, which is evident in the fact that even through non-verbal communication they understand each other perfectly and are in harmony. The author also shows that acceptance into this â€Å"club† is characterized by affluence, good etiquette and how well one can conceal their unpleasant side. Archer considers his own good fortune at his engagement to May who he deems perfect. On the subject of Ellen’s divorce, He opines that it should be granted as he advocates that she is deserving of the same rights, as any man should. He listens to Ellen’s critiques and opinions and though he feels they should not be brought up, he nonetheless finds them insightful. He also muses that his fiancee is a product of the society she was brought up in, and regards her as so bonded with her lifestyle that anything different would be unsuited to her persona. As Archer learns more of Ellen’s background, he becomes somewhat sympathetic toward her. Ellen narrates to him how it feels when the society in new York wishes her to be someone she is not. Moreover, she states that the reason society imposes this on her is that it causes them discomfort to view anything different than what they are used to. She believes that the society judges her more harshly than necessary. While ke en to fit into the New York scene, she is not willing to subject her personality to any changes. After a spell, bored of the monotony of his life, Archer tries to convince May to move up the wedding date even suggesting elopement, which May finds funny. Here, he begins to view her imperfections are such that she cannot even think for herself going as far as comparing her to a cavefish. He thinks her too set in her ways. Meanwhile, he comes across a letter that would be damaging to Ellen’s reputation and attempts to convince Ellen’s husband not to go through with his intended divorce. The letter makes Archer judgmental of Ellen, and he views her disdainfully due to the allegations of adultery against her. Archer watches a scene, which particularly moves him and makes him contemplate his relationship with Ellen. In the scene, he watches an actor turn back and not notice her lover kissing a ribbon that hangs from her neck. This reminds him of his and Ellen’s relationship, which he feels, is filled with chances that were missed and which he cannot reclaim. Archer meets his friend Ned, a failed author and during their conversation, he is reminded of how narrow and constricted his own life is. Archer joins May on vacation and is happy to see her, but his mind is dulled by the simplicity of her’s. He again tries to convince her to shorten their engagement. She mentions to him that he is trying to do so because he may still be in love with a past mistress. Archer meets Ellen after he comes back from his vacation and states his love for her, telling her that he would break off his engagement, and she would finalize her divorce, and they would be together. Ellen refuses this stating that she would not like to cause anyone pain. She asks him to be practical and after he states that, he would rather see her dead than return to her husband she states, â€Å"You say that because it’s the easiest thing to say at this moment—not because it’s true.† After the Archers’ wedding, while on honeymoon, archer is still surprised by May’s naivete and gives up on her stating, â€Å"There was no use in trying to educate a wife who had not the dimmest notion that she was not free.† Their honeymoon is three months long and Archer slowly forgets Ellen referring to her as a â€Å"ghost†. On return to New York, he is sent by Ellen’s grandmother to go see her. He finds her at a beach with her back to him and states that he will not go to her if she does not turn to face him. After she refuses, he leaves her alone, mentally ending his relationship with her. Archer is soon bored of the repetitiveness of his married life. He decides to visit the country hoping to bump into Ellen there, but does not find her. He decides to go to Boston on business where he runs into Ellen. He questions her about the day on the beach, and she states that she purposely did not turn back. She reveals to him that her husband is offering a vast amount for her return and that she is considering it. She also reveals to be heartbroken about their separation and claims that she cannot even return to Europe because she does not wish to be far from him. Ellen and May become friends to the delight of Archer. Ellen stays close to take care of her grandmother who has had a stroke and Archer is glad that she is close. Abruptly, Ellen leaves and May reveals to Archer that she is pregnant. She then tells him that she had told Ellen of her pregnancy tow weeks earlier. It becomes clear to Archer during Ellen’s farewell party that everyone thought they had been having an affair for years and this surprised. May dies of pneumonia abruptly after nursing their youngest son back to health. At the end of the book, we see that Archer had misjudged May too harshly. He saw her as a naive, foolish woman whose only assets were her beauty but it seems that she was much more perceptive that he gave her credit. May was on many occasions able to deduce Archer’s feelings, and this is most clearly seen at the end, when her son tells his father that she had once â€Å"made him give up what he wanted most† referring to his relationship wi th Ellen, which she had known about.

Interactive Notebook for poetry (Figurative Lang.) GRADE 7 Essays

Interactive Notebook for poetry (Figurative Lang.) GRADE 7 Essays Interactive Notebook for poetry (Figurative Lang.) GRADE 7 Paper Interactive Notebook for poetry (Figurative Lang.) GRADE 7 Paper Essay Topic: Poetry metaphor comparison of 2 unlike things to each other similie comparison of 2 unlike things using like or as personification a device used to give non living objects qualities of people hyperbole a device that shows an exaggeration Assonance the repetition of vowel sounds Allusion a brief reference to a person, place, idea or thing of cultural or literary significance Alliteration the repetition of the same letter or sound at the beginning of adjacent or closely connected words Pun a play on words; sometimes on different meanings of the same word and sometimes on the similiar sense or sound of different words Oxymoron when incongruous or contradictory terms appear side by side Onomatopoeia the use of words which actually sound like the objects or actions to which they refer

Discussion and Debate Tourism Lesson for ESL

Discussion and Debate Tourism Lesson for ESL Many thanks to Kevin Roche, a colleague of mine, who has kindly allowed me to include his conversation lesson on the site. Tourism is becoming more and more important - especially for those learning English. Here is a two-part lesson which focuses on the question of developing tourism as an industry in your local town. Students need to develop concepts, discuss local economic problems and solutions to those problems, think about possible negative impacts and finally make a presentation. These two lessons provide a great long-term project for upper-level students while offering an opportunity to use English in a number of authentic settings. Let's Do Tourism - Part 1 Aim Discussion, explaining, reasoning, agreeing and disagreeing Activity Tourism - Do we need it? Discussion of pros and cons of developing local tourism Level Upper intermediate to advanced Outline Split students into two groups - one group representatives of Lets Do Tourism, a tourism development company. The other group representatives of the residents of your city and are in opposition to the plans of Lets Do tourism.Give each student a copy of one of the discussion notes.Ask students if they have any questions on the explanatory notes.Give students fifteen minutes to prepare for the discussion in their groups. Students should discuss the points mentioned and any other points they may come up within their groups.Circulate around the classroom helping students and taking notes on common language problems.Have students get back together and try to convince you (or another chosen group of students) of their reasoning.Begin the activity follow-up by going over some of the more common mistakes made by students.Finish the activity as a class by asking each student to choose one reason either for or against the project. Each student should then discuss one of the points in front o f the rest of the class. Ask other students to comment on the arguments presented. Your Town, The Next Tourist Paradise? A company called lets Do Tourism is panning to invest a large amount of money to turn your town into a major center for tourists. They have made plans to manufacture a number of hotels and other tourist infrastructure in your town. As well as the hotels, they have also made plans to radically improve the nightlife in your town by opening a string of clubs and bars. They hope that by the year 2004 your town will be a major competitor within the tourist industry in your country.   Group 1 You are representatives of Lets Do Tourism your aim is to promote the plans of your company and to convince me that tourism is the best solutions for your city. Points to concentrate on: The increase in jobs that will come with the increase in investment.The money that the tourists will bring into the local economyThe progress and development of your city which will result in it becoming more important with not only your region but also your country as well.Better for the young people of your city as there will be much more investment in leisure industries. Group 2 You are the representatives of the residents of your city and are in opposition to the plans of Lets Do tourism. Your aim is to convince me that this is a bad idea for your town. Points to consider: Environmental issues - tourists pollutionTroublemakers - many tourists have no respect for the places they visit and are only interested in getting drunk and causing trouble.The rise in tourism will bring about radical changes and will result in the traditional way of life in your town being lost. Perhaps forever.Rather than promoting the position of your city in your country, this move will make your city the laughing stock of your country.

Business Strategy Essay Example | Topics and Well Written Essays - 1000 words - 4

Business Strategy - Essay Example Here it is essential to note that Bord Gais has a wide range of options to choose from in terms of the suppliers. Hence if one the arrangements with the suppliers do not work effectively, the company has a choice to change over the suppliers. Considering the threats of the new entrants, it is clear that the company has built a strong brand image for itself and has also been able to effectively retain its customers by staying in track with the latest market changes and requirements. Hence here the company faces Low to medium levels of threats. Although new entrants can enter into the markets, the company’s current customer base as well as the goodwill will permit Bord Gais to effectively fight against the newer entrants. The company however faces a High and Very High levels of threats in terms of the substitute products and the rivalry respectively in the current markets. The current trend in the markets where customers are opting for the ‘debt hopping’ option, the rivalry and substitute products prove to be a major level of threat for the company. However although the company does lose out on customers, they do gain customers who have hopped from other companies as well. The above figure provides a clear overview of the threats faced by the company and the intensity of the threats has also been displayed. The strategic group analysis helps the management to gain a better idea of the direct competition for the company. Here the main competitors for Bord Gais are: a) Mott MacDonald Group Limited, b) Papierfabrik Palm GmbH & Co. KG, c) Tembec Inc., d) Mainstream Renewable Power Ltd., and e) Phoenix Natural Gas. The figure below provides a clear view of the position of each of these companies in terms of each other and their strategies. It is essential to note that not all of the above mentioned companies act as direct competition to Bord Gais as this is determined more so by the size and the market position of the companies (Kotler, Keller,

Linux distributions Essay Example | Topics and Well Written Essays - 2250 words

Linux distributions - Essay Example This not only takes enormous amount of expenditure as well as valuable human resources. Therefore, most companies opt for outsourcing and take benefit of readymade software packages. Linux based open source software packages as well as proprietary software are available to choose to suit the requirement. Each of them has their own merits and demerits, which should be analytically weighed before making a decision. Free software are either free of cost or their source codes are available in public domain. As far as an enterprise is concerned it has to train their employees as well as to get constant support from the software vendor. A good IT infrastructure always ensures high return over investments made in it. So the large companies do not care much about the cost involved rather consider its flexibility, reliability and a reliable support system. In this project we will be discussing about desktop and server edition of three LINUX based implementations, Red Hat, Ubuntu & Novell and the standard Windows based systems. Conclusively, we will attempt to recommend a certain package on the basis of the outcome of such discussion. While purchasing software for an enterprise operation, the preliminary aim is to assist its employees to automate and enhance the operations of the organisation with least chance for errors. In order to achieve the said goal, imparting adequate training to its employees or to hire trained professionals to apply the system for the optimum benefit of the organisation becomes inevitable. With a view to select appropriate software to suit the requirements, Red Hat, Ubuntu and Novell’s SUSE based OS are being taken into consideration. Indeed the training motivates the employees as well as raises their confidence in using the software to meet the requirements. RedHat: In terms of trained professionals and certified training program, Red hat tops other Linux distributions. RedHat training centers are spread across the globe and

It Is Good to Be Different Essay Example for Free

It Is Good to Be Different Essay Everyone is different, and each of us has its own personality Owned. But it is nice to be different? Be distinguished from the others. What is to be different? Do you feel alone, living in their different world It is hard to be different. Everyone sees you as an outsider and will not accept in their world. Among them is the fear that something more of them, others see it as something more unworthy and unnecessary. It is hard to be different because its not easily find their soul mates. Difficult to discover someone to like you, someone who will understand. It is sad to be different among the same, because they close with anyone and any attempt to approximate and can leave severe damage in your soul. Because it is difficult to accept that others do not they understand they are not valued, you do not want to even be friends, and constantly must prove to them. To prove that youre just as human as they are! But it is unique to be different. When all have the same opinion you have their own unique views. When all looking in one direction, you turn in a completely different and surprise everyone with current and interesting ways in your different way of thinking. Yeah, youre different, you is difficult, but it makes the center of attention of those looking for someone with different interests, someone who does not need another to do something. Youre individualist who succeeds in life alone, not like someone else. Need to be different. What would happen to the world if there were no diversity? What would happen to mankind if all the same, if everyone liked the same things? I think different people are those who run the big machine of existence. Others are crowds, the masses people who individually do not have anything important is it just because it has others. Such people namitrat his idols, some of which are similar to podarzhavat, no matter whether this would be an actor, singer, politician .. They can not I find myself in this endeavor to impersonate someone, someone who will like the rest. But does it make sense in this, trying to impersonate another may not post when you find yourself in nature and vocation? Is not more sense then your whole existence? Is then you can prove yourself when you actually already exist? Well, is it nice to be different? You are unique, you need the world, then what the hell that must be fought with generally accepted standards? Difficult things make life meaningful. Because when everything is easy, you lose the stimulus-ambition dies. Did not the person seeking to grow inaccessible. Yes, its nice to be different, because everything different is good, it will not duplicate it unique!